We were still struggling with the pandemic situation. We don’t even know when will this over since the coronavirus vaccine haven’t been found yet.
But our client, Deltomed, needs to launch their newest product Kojima in this situation. Pandemic situation is the right time for Deltomed to join with us to launch their daily supplement which is enhancer body endurance and daily nutritions.
Kojima is a new product from Deltomed. Their presence is expected to be a body supplement that strengthens the immune system. Unfortunately, when we have to release the product, we are in this pandemic situation of COVID-19.
There is no certainty of when this pandemic will over, but the product still needs to be launched. In this situation, launching an immune-related product is a right and a tough decision. Immune system enhancing product is what we need to prevent COVID-19. Building the brand awareness and educating people about Kojima through TVC are also a challenge because this pandemic requires the social distancing that affects the shooting activities for TVC.
Since the outbreak of COVID-19 jamu has become the new espresso. People believes that ginger, curcumin or any other traditional plants could be use to enhance our immune system so we could avoid the virus.
On top of that, before the outbreak of COVID-19 people tended to be active on various online/digital platforms, but now the pandemic is reviving the culture of watching television. The stay at home activity is the reason for the media consumption shifting, which one of them is the television.
These two things becomes the main reasons for Kojima to build brand awareness and educate people through TVC.
The limitations to doing the studio shooting during this pandemic do not break our steps to keep trying various ways to build brand awareness of Kojima. One of them are to make TVC and advertorial about Kojima.
To avoid the crowd / numbers of people that get involved, we didn’t use any talent in making TVC but we use a simple animation that could leave a strong impression.
By showing date fruit, cumin (habbatussauda), and honey as Kojima’s main ingredients, we try to convince the viewer that the product is a supplement that enhances body endurance and nutrition.