— Success story

Efficient Formula for bareandbliss New Lipstick Peer to Peer Strategy at it Best!

When YOU has a limited budget, we provide YOU a fantastic alternative strategy to gain YOU consumer trust. YOU’s new lip tint has received 80% approval from women on Beauty Community!

The Challenge

Competing with other make up brand that grow rapidly during the pandemic, especially when people can’t actually try on the lip tint sample at the mall.

The Human Insight

Woman always want to look pretty, and indeed they love to have suggestions either from the expert or other woman.

The Idea

Work together with one of the most trusted publisher for beauty reference; Female Daily, Barenbliss create series of engaging campaign;

  1. Try and Review digital activity. Bareandbliss will send 100 liptint set to the applicants and let them give honest review in Female Daily.
  2. News letter promo

Articles and social media boost.

The Impact

  • 22K email opened for news letter promo (10% of total send)
  • 4K applicants applied to join Try and Review campaign

Fromt 100 products send, 80% write positive feedbacks and gain 4,8 average product rate (out of 5).