— Success story

Grab Massive Awareness on YOU’s Serum First Launch during Pandemic

We are not deterred by the pandemic situation from launching YOU new skincare serum. We obtained 80% total reach from the TV campaign’s first burst using our strategic media recommendation.

The Challenge

Launch YOU lipstick and YOU new skincare serum among all rising skincare products.

The Human Insight

Woman always want to look pretty, and indeed they love to have suggestions either from the expert or other woman.

The Idea

Riding the waves of most suitable medium for YOU target

  1. Presence on highest performance TV programs through TVC, Creative Items
  2. Educate through vary programs Special programs (AMI Awards), Series (Ikatan Cinta), entertainment (Bercanda Tapi Santai, Brownies)
  3. Work with Beautynesia, beauty publisher creating BeautyPick campaign and KOL campaign from Dr.Zie (@dr.yessicatania)
  4. Create a filler production for maintaining YOU makeup excitement launch

The Impact

  • 80% total reach from TV campaign achieved at the first burst
  • High video KOL performance 3,14% ER , 39K reach and 44K impression
  • Excitement on new lipstick filler for YOU Rough Power Matte Lipstick